I know this is not a new concept or even a new video. But I would recommend taking an hour (56:05 to be exact) and listen to this application of the concept of finite vs infinite goals and objectives.
Side Note: Are you a great leader saying THIS is what I stand for? Or are you simply looking around, pointing, and saying "Not THAT."
P.S. Want a short version? Simon also spoke on this topic at TED.