I am so very excited to be here with you and have the opportunity to experience your culture and your community. This is not my first time here but I’ve been looking forward to this trip for a very long time. I would love to get to know you more and so I decided the best way to begin building our relationship is to tell you a little bit about myself first. As a child I loved to read. I read everything I could get my hands on. I’ve been called a bookworm, a nerd, and worse. But it didn’t matter to me because I simply loved to read. There’s nothing quite like the feel of a book in your hand. The smell of the paper, the feeling of the parchment as you turn the page. These days I find myself reading more and more electronic books but I still always enjoy a good classic paper-paged book. When it comes to reading I spent a good amount of my time reading, in fact I still do spend a good bit of my life reading books, blogs, articles, and websites. One of the unique skills I have is the ability to read extremely fast. I can finish books in an hour or so when others might spend a couple weeks reading them. Again, one of very few talents I possess but I maximize it by reading voraciously. One of the books I have read and re-read I will never forget, and this book which has greatly inspired me from early in my life was entitled, Cheaper by the Dozen.
This book was a humorous biography of the life and times of Frank Gilbreth. The time period was the early 1900s. Frank also had some unique talents and abilities and as I said the way he used his skills inspired me and helped to shape my ideas, my life and ultimately my future. Frank was an efficiency expert. Keep in mind the time period. During this point in history there was no such thing as computers, telephones were still relatively new and the automobile was high-tech. We’re obviously not talking about the same type of efficiency as we find in today’s world. Let me give you a few examples.
Brick-laying is a difficult, tedious and time consuming job. Frank found himself working as a brick-layer in his early life and soon discovered just how elaborate and poorly designed the process was. He realized there was a faster way to lay bricks. Seems rather simple and even a bit worthless. But when Frank began using his new more efficient method his supervisor soon noticed Frank was finishing in a third of the time of the rest of the crew. He was promoted and set over the entire crew and instructed to teach everyone his new way of laying bricks. This was the first of many times where Frank’s attention to detail and the process were recognized.
Let me give you one other example, just because I find it humorous. I don’t know if anyone here would ever think of this. But maybe once I tell you, well you just might think about it. Frank once rushed into the kitchen where his wife was preparing breakfast and his face shone with one of his increasingly common “Eureka” moments. Lillian, his wife, turned expectantly and waited for this latest revelation. Frank excitedly explained his latest discovery. Most people (including Frank himself) buttoned their shirts from top to bottom, and this process took approximately 7 seconds. Well, Frank decided as an experiment to button his shirt from bottom to top and he found he could finish the same task in 5 seconds. Just like that he had found a way to shave 2 seconds off his morning routine. Obviously we would laugh and consider this level of detail a bit absurd and a bit impractical for everyday living. 2 seconds? Was it really that important? To Frank it was. And this is how he thought about everything. I loved reading this book. His dedication to improving processes, focusing on efficiency and detail opened my mind to looking at everything in life differently. Little did I know years later this would play such a crucial role in my life.
Let’s push ahead to a bit more recent history. About 10 years ago I was running a web development shop. My focus was on creating websites, designing applications, and building complicated infrastructure systems for clients. It was good work and we were doing well. But I wasn’t truly happy. I felt there was something missing. I felt there was something more I should be doing. I would wake up and look at what I was doing and question how my time was being spent. My questions mounted and my ideas grew. I lived in open source. I breathed open source. I was saturated in open source culture and had some incredibly strong relationships with amazing open source leaders, like Matt from Wordpress and Dries from Drupal. I learned how they had built these large successful global communities surrounding open source software. I loved it. Are you starting to see my passions come together?
I spent my open source days primarily in Joomla! Joomla was an opportunity for me to learn, to grow, to begin to practice and strengthen my skills. I first served as part of the Production Leadership Team where I helped to manage the releases of the software. These were some exhilarating (and terrifying moments)! In this moment we push a single key and millions of websites around the world are notified of an update pending and begin installing this new software. Next, I had the awesome privilege of volunteering and traveling as the Community Manager. This took me around the world meeting with people, learning different cultures, and ultimately giving me the insights and experiences to fine tune my skills and begin to establish my thinking around growing a global community and the early concepts of growth hacking to build something to last. So you have been able to hear about several very critical moments in my life and in my thinking as I became more and more refined in my purpose and my personal vision. And I’m sure by now you’re starting to see how things come together. But let me tell you the story instead. I mentioned I knew there was more to do beyond just completing single projects for clients. As incredibly valuable as this was I felt like I could do more. I wanted to do more. I wanted to give more. I loved open source and had dedicated my time to promoting, supporting, and encouraging open source philosophy. But as I worked I continued to run into a continual problem. My clients were struggling with their existing software systems, particularly their marketing software.
Pause. Remember back to how I’m wired. I am intensely focused on efficiency and how we spend our time. I’ve given entire talks just on the value of time. I won’t take your time to share that with you now, but maybe this short video will give you a bit of insight. https://www.youtube.com/watch?v=8f_o6D5QGMg Ok, if that doesn’t motivate and move you then I don’t know what will. I believe your time is incredibly valuable.
And I want to be a part of something that helps you make time for what’s important. Whatever you find to be important. Your software should not be difficult to use. Your marketing should not be so expensive and so closed that you are unable to use the same tools and resources as other larger businesses. Do you see my open philosophy beginning to emerge? Everyone should be empowered. Every business should have the opportunity for success and the ability to do so efficiently and effectively. Because your business is important, your success is important, your time is important. I quickly discovered that marketing tech software was a complicated jumbled mess of ridiculously over-priced, mammoth, ancient, proprietary software systems.
Look at that! Even the picture demonstrates the inefficiencies and closed nature when there are this many unique tools. How can anyone efficiently use this many different applications successfully. Short answer, you can’t. But here’s a more important discovery. Here’s a revised picture of that landscape with just the open source marketing technologies
That’s right, I knew there was something that had to be done. I asked a few of my engineers to trust me in following my vision and what I believed would revolutionize our world. I told them how open source could change this landscape and ultimately change this world. And they believed in me and my vision. We began working on Mautic and after many many long hard months we released Mautic, an open source marketing platform.
Our goal and pursuit of our mission began. We wanted to spread an open marketing philosophy built on an open source marketing software. We wanted to build a global community of passionate people focused on doing business better, doing communication better, doing relationships better, doing life better.
We are driven by this desire to make time and then spend time on the things that really matter. This community you are now a part of exists to empower one another to do this and more. I couldn’t be more excited. We have changed this world. And we continue to change, revolutionize, and improve our world.
You see, I’ve touched on how my early days learning about efficiency and processes and my open source background influenced what we’ve done but there’s another part that I alluded to but haven’t tied into what we are doing today yet.
The tremendous, unfathomable power of a unified group of passionate people focused on accomplishing a goal aligned around a common vision. This is backbone, the foundation upon which something as incredible as Mautic can be established. Tens of thousands, hundreds of thousands of committed volunteers passionate about doing something phenomenal. Because when you recognize the reason why we do what we do, you can’t help but get excited, you can’t help but become a part. And so our community continues to grow. I want to give you some statistics so you have a good understanding what I mean when I say global community, but before I do, I’d like to introduce you to just one of our community members. I’d like you to meet Joan Nin. Here’s his story:
https://www.youtube.com/watch?v=OcM7t2Shwco You see, more than statistics or numbers I could share, it’s the stories. It’s the people. It’s the relationships forming within Mautic that are truly important. I know it’s uncommon to think about relationships when looking at success. But once again, Mautic is different. Our goals are different and with different goals that means we measure success and accomplishment of those goals differently as well. People matter. You matter. Your business, your success, your time matters.
But I understand, numbers are helpful. It’s great to see some cold, hard, facts. So here’s a couple I’d like to share.
We currently have 45 active translations in progress with more than 2 dozen languages complete. That’s incredible. What a strong proof point to the goal that we are a global community. Just to put that into a bit of perspective, HubSpot, a business in a similar space is excited because they have…five languages. Five. Let that sink in for a second. Mautic may be relatively young, but we are deeply established. Our community makes it so.
Ok, next statistic total number of accounts is over 100,000 that’s the total number of active businesses using Mautic today. That is an impressive number. Whenever someone questions the stability of the system I have to fight back the urge to laugh. Marketo has been around since 2008 and has approximately 15,000 customers. They believe their closed, monolithic system developed and supported by a mere 900 employees is more robust, more stable, and more secure than an open source, global community of thousands of volunteers contributing to a platform used by almost 100,000 businesses. Really? Alright, so we’ve got a statistic about global footprint, overall community size, the last stat I want to share is in relation to our growth. Mautic is growing insanely fast. This is obvious to everyone but it’s not a number. Here’s a number for you: 250.
Every day more than 250 new businesses discover a better way to do marketing. Every day 250 more companies find a way to save money and save time. You have heard me talk about myself, you’ve heard me talk about my ideas and my vision, and you’ve heard me talk about this incredible community we’re all a part of. But I have to leave you with a question. Before I ask you, I want to remind you of something. The thing that makes Mautic amazing are people, just like you just heard, passionate about being a part of something, passionate about making a difference, and passionate about making time. And every single person matters.
Together we can make time. Together we can revolutionize an industry and our world. Together we can move horizons. What part will you play?
Mautic Meetup Introduction 2016
November 2nd, 2016
I am so very excited to be here with you and have the opportunity to experience your culture and your community. This is not my first time here but I’ve been looking...