I read a fascinating news article yesterday which highlighted something incredibly interesting about the use of Alexa in the real world. Curious? Here are a few stats:

• Amazon has sold more than 50 million Alexa-enabled devices.
• Only 2% of those people have made a purchase through Alexa.
• And of the 2%, more than 90% never used it again for shopping.

Wow, that's some terribly rough statistics for the voice-activated shopping future of the world Amazon suggested.

Source: https://www.theinformation.com/articles/the-reality-behind-voice-shopping-hype