How do you know when advertising has gone too far? This is the constant question which continually comes up whether it's in real-life B2B marketing or even in the digital world of Hollywood blockbusters. For example, I'm reminded of that scene from the recent movie, Ready Player One.

“We have determined that we’ll be able to fill 80% of the user’s display with advertising before inducing seizures.”

We all laugh at a line like the above when its used in the movies. And I admit, I laughed as well. I mean what a humorous and ridiculously preposterous line...right? Right?!

But then I find myself staring at a screen like the following and I wonder, who's laughing now?

Can you find the content?