What is Marketing Automation?
To some this is a familiar term and to others its a bit intimidating. Let’s look first at what marketing automation is and then we’ll look at a few more related topics and hopefully give a pretty clear picture about what we’re doing.
Marketing automation is defined by wikipedia as the following:
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.
This is a fairly detailed definition which while it answers the question of what marketing automation is, it could perhaps be simplified somewhat. Marketing automation is powerful software and processes which makes complex and repetitive tasks easy. (That’s pretty simple). It doesn’t mean you don’t work, but it does help with the repetitive and mundane tasks.
So that’s a bit easier but still rather generic. Let’s look quickly at who marketing automation is for and who should be interested in the topic.
Who is Marketing Automation For?
Marketing automation is for every business. Maybe that’s not completely true. Before Mautic was created marketing automation was something only available to large businesses with significant marketing and sales budgets. I’m incredibly excited to be a part of something which is revolutionizing a market and empowering businesses of all sizes. Marketing automation is changing forever. We are building software which everyone can use to save them time, simplify their sales processes, and learn their customers better. Mautic allows you to do everything from better lead nurturing and targeting to social media networking with potential clients. Marketing automation also helps you automate tasks such as email campaigns and much more.
Why Open Source?
So if there are such powerful software platforms already providing these services why bother with creating another one? If you’ve followed my writing at all then you know I’m passionate about open source. I believe strongly in the power of open source and I have volunteered hundreds (thousands) of hours to open source and its promotion. I truly believe open source makes our world a better place. Whether you’re talking about a content management system to power your website or software tools to give you the business tools you need to be successful. Open source now provides an option. Read my previous articles about open source and community if you need more reasons or specifics for why open source is important.
What is So Special?
So now we know what marketing automation is and we also know why open source as a software type is important we can now look at what makes Mautic different and special. As I said previously marketing automation was not available for everyone. Marketing automation used to cost thousands of dollars a month and was simply unaffordable for many for most small and medium sized businesses. Not any more. Mautic is special because it completely disrupts everything. Mautic is providing the powerful tools of marketing automation to businesses of all sizes at a cost everyone can afford. Free. This open source community is focused on empowering every business and giving everyone equal opportunities for success. That’s revolutionary. And as an open source community it’s exciting.
When Is It Available?
Ok so now some of you may be as excited as I am; at least I hope you are. Because Mautic is all about equality. Breaking down the barriers which previously kept powerful software away from the every-day businesses. Open source is truly changing our world. I am as eager and anxious as the next person to see Mautic released and am hardly sleeping as we work to release the beta software. Dates are shifting constantly (as always with software development) but we have a strong expectation that we’ll be able to release an alpha version to those businesses which have signed up to be early testers within the next several weeks.
You can check back on my blog as I will be posting more information about what is to come in the weeks to follow and if you have any specific questions or ideas please let me know – I would love to hear from you! We have great things ahead. And I truly believe we are all in this together – Let’s work together to do revolutionary things!