Small business owners (like myself) are often challenged with proving themselves to others. This is especially relevant when dealing with bigger companies. Something about a big company they frequently like to throw their weight around and prove their value by how many dollars are in the bank, how big their market share, or how many employees they maintain. I find myself struggling at times with how to best respond to those questions and what I personally view as a ‘win’. Of course I’d be lying to say that I didn’t want a business to be sustainable, growing, and profitable. But sometimes I think it’s important to be more specific. Some of the time I like to define some other ways to always win.