Social Media: Personal vs Professional

We all know those people on social media who are incredibly proud of their small business, startup, or work ethic. And of course we know those Facebook friends who share every intimate detail of their day and their life. The question that interests me is which is a better use of social media and which is more appropriate. Even as I type that last sentence I struggle with such a harsh and complete distinction of a right vs wrong use of social media. Let’s look at the pros and cons for these two approaches and then see if we can draw a conclusion about the right approach to a┬ásocial media strategy. Continue reading Social Media: Personal vs Professional