As we continue our reading for success series (R4S), remember this book review series is for the purpose of providing resources to busy people who wish to know what books are available and what books can help in being successful. In this review we explore a fantastic book focused on understanding the importance of branding.
Attending a meeting is an excellent opportunity to share information, expand your learning and make connections with others. Sometimes we would like to believe face to face meetings are not necessary. But there is still an incredibly important value of in-person meetings.
Reading people is absolutely an art. Sure there is an inherent skill to it, but as with other art forms you can learn this skill. If you’re a small business owner the ability to read someone is critically important. You must be able to do more than just talk, you must listen, understand and interpret the responses you receive.
When you are beginning a small business you often start with a vision, an idea or a dream of what you want your company to become. This product (service) is what you see as the key foundational cornerstone of your business. But a successful small business is much more than a product.
In honor of small business week, I felt this post would be an appropriate one. Small businesses often have apprehensions when entering a meeting with a potential client. One question in particular presents considerable problems. How many people are in your company?
Most small businesses also have small marketing budgets. And it’s pretty much a fact of life that there will always be bigger companies with bigger budgets working in the same space. How can the little guy get noticed?