We all know those people on social media who are incredibly proud of their small business, startup, or work ethic. And of course we know those Facebook friends who share every intimate detail of their day and their life. The question that interests me is which is a better use of social media and which is more appropriate. Even as I type that last sentence I struggle with such a harsh and complete distinction of a right vs wrong use of social media. Let’s look at the pros and cons for these two approaches and then see if we can draw a conclusion about the right approach to a social media strategy. Continue reading Social Media: Personal vs Professional
It’s one of the most basic lessons we teach our children when they’re young. The idea of sharing their toys with others. We try to instill in them the values of giving up control or playing alongside others and finding joy in a shared toy. We recognize the importance of this idea and we work hard to impress it on our young kids understanding of the world.
There’s an ongoing debate which always occurs when discussing the proper and improper uses of social networks for business and marketing purposes. We hear story after story about people who are considered the blight of social media because every post will be a blatant and over-the-top marketing message for their latest product or service.
It seems as though more and more people these days love to jump on Twitter and post whenever they’re annoyed, angry or frustrated with a company or service. Sharing only your grievances on Twitter will quickly alienate you from any potential followers. Here’s why you should tweet happy.
I’m certainly not against using Twitter for communication with corporations and if you look through my twitter history you’ll see several different examples of how I used Twitter to express frustration with a company or disappointment in a service. (Here’s an example and here’s another). But I also tweet when I’m happy with a service or a company. (please see Exhibit A and Exhibit B). So I would encourage you to be balanced in your tweeting because a balanced social media profile is a good thing.
Sprinkle equal amounts of praise and criticism in your posts, along with a healthy dose of information, anecdotes and more. Always focus on the purpose of your social media platforms. Are you seeking a place to simply talk, or are you looking for communication? Are you seeking connections or do you just want to shout at people through the twitter bullhorn?
We’ve all been in the room with the person that just won’t stop talking about themselves, their problems, and their situations. It’s not fun to listen to them. In fact, most people can’t take it for too long before they begin to tune the person out and eventually wander off completely. No one likes to be around that type of person. The same holds true for your online social media networks. Think about the other person. Is the information you share relevant to them? Are they interested in what you share and more importantly do you give them reason or opportunity to interact with you?
You shouldn’t always be talking. You should be engaging. I want my social communication to be a two-way street. As much as I want to share, I also want to listen. I want to make connections and I want to learn about the interests of others. By doing this I am making sure I demonstrate that I am not the most important person. Your social posts give you this opportunity. Take the following four tips when posting on social media.
1. Post About Your Business Sparingly
No one wants to hear 24/7 tweets about your business and your product offering (remember that guy in the room you can’t wait to get away from). I’m not saying don’t post about your business, but do it in moderation. Share your business successes (and failures), share about your services, but consider how often you do so. Also, give information and advice based on your business experience. This leads directly into the next tip.
Share Business Strategy
As your business has evolved and grown I am sure you have found ways in which you could have done things better. Or maybe you found something that works very well for your business. Share tips and insights which your followers will find interesting. This is a different way of sharing about your own business. It provides your followers with information about you and your business without making anyone feel like they’re being “sold” something.
Be A Channel
Don’t be afraid of posting or re-posting content from someone else. Now I’m not saying you claim it as your own, give them the credit and merely retweet or share their information. This will give others valuable information which you have in a sense curated for them. You’ve applied your knowledge and wisdom to pull out those articles and nuggets of value and shared it with them. You’ve made their life easy and they’ll appreciate you more for it. There is nothing wrong with sharing someone else’s content.
Don’t post too much of any one thing. Don’t share too much about your business, don’t share too much strategy, don’t be just a re-tweeter of someone else’s information. You must stay balanced. By offering a well-rounded online social profile you demonstrate your full character. You want people to know you, not just one facet of you. Just as if you were talking in person to someone – you should conduct your social posts in the same way.
It’s simple really and we can all do it. Take these four quick tips and improve your social media profile. Remember don’t just post when you’re dissatisfied with something (or someone) but offer a well-rounded and true representation of your business and ultimately you.