Plymouth Rock holds a very important place in the history of the United States. This was the first place in the New World the pilgrims traveling from Great Britain came ashore. This represented the end of an incredible 3 month journey across the Atlantic ocean and the start of a new life. These early travelers were incredibly committed to accomplishing their goals.
Hmm, interesting title for an article, Wilbur Buds. Sounds a bit like a person’s name. I’d like to discuss the history of an obscure (somewhat) product and the reason why I believe many have never heard of Wilbur Bud but have heard of the successfully marketed copycat.
Too many times we think the best way to market ourselves and our businesses is through talking (and talking) about our business, our services, or our products. We neglect one of the very most basic marketing methods. Listening to the customer.
Every small business owner likes to believe in the value of their word. Maybe because it hearkens back to the olden days when “spit and a handshake” were all that were needed to close a deal. Unfortunately some of the personal aspects of business have been lost in our global economy. Getting things in writing is increasingly important.
As human beings we essentially never stop learning. From the moment we are born until the moment we die we are constantly gathering information, making judgements and forming opinions based on our life experiences. As small business owners we should never stop learning either. Educate yourself. Constantly.
Attending a meeting is an excellent opportunity to share information, expand your learning and make connections with others. Sometimes we would like to believe face to face meetings are not necessary. But there is still an incredibly important value of in-person meetings.
Continuing our business series and highlighting small business matters I’d like to look at a few roles or positions necessary in a small business to be successful and to clearly structure a strong team.
Reading people is absolutely an art. Sure there is an inherent skill to it, but as with other art forms you can learn this skill. If you’re a small business owner the ability to read someone is critically important. You must be able to do more than just talk, you must listen, understand and interpret the responses you receive.
When you are beginning a small business you often start with a vision, an idea or a dream of what you want your company to become. This product (service) is what you see as the key foundational cornerstone of your business. But a successful small business is much more than a product.
Everyone is known for something. As much as you may wish that’s not the case at times. Similarly every business is known for something, be it a product, service, or character quality. What is your business brand and how does it affect what you’re known for?