This was my first experience with Lyft, the other popular ride-sharing service. I had previously used Uber on multiple occasions but all the recent publicity and press I figured it might be time to explore the alternatives and see what else was available in the ride-sharing space. Lyft is of course the second most popular service with others coming along behind them.
The idea of pivoting in a business is one of those things not thought of when things are running smooth and business is growing. Often its not until things start “slipping” do you start to hear the rumblings of a “pivot” in the works. What is a pivot? Why should a business pivot? And when should a business pivot? Let’s see if we can answer those three questions.