The Importance of Appreciation

A Personal Experience

I’ll start this post with a personal story. I’m fairly certain I’m not alone in this and so I think I will merely share my experiences of a problem many others face. I’m a long-standing United airlines flyer. As my travel requirements picked up significantly so did my trips with United. I was pleasantly surprised to receive drink vouchers when I reached the Gold status level. I was equally surprised to receive another batch when I reached Platinum. When I reached the top tier status Premier 1K, United took the time to send me a note thanking me for my loyalty and a cheap gold hand wrap for my carryon luggage. The little piece of fabric probably cost them a dollar or less but the impact was huge.

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