For those of you who have been following my blog and have seen my previous post about what I’m so ecstatically working on then this post will serve as a bit of a status update. If you are curious about what I’m talking about then I suggest reading back on my previous post. I admit I was slightly abstruse in my previous post. I’ll clear some of that up with this article…I hope. Here’s more information on this revolutionary new open source project (soon to be released).
What’s in a name?
I guess the first thing which would be important to share is the name of this super top-secret project. I’m excited to announce this new open source software will hereby and forever more be known as Mautic. Now before you go trying to figure out what it means let me save you the time and let you know you won’t find much. We developed a name which held the meaning, the essence, of what we were creating and are thrilled with the result. So what is the essence of the platform being created? That’s the next exciting question I get to answer.
What is Mautic?
Mautic is a free and open source marketing automation platform. That’s right, completely free and completely open source. No strings attached. After seeing this completely closed-source dominated market space and how severely it impacts the lives and successes of hundreds of thousands (millions even?) of small and medium-sized businesses which simply cannot afford the extravagant monthly costs of existing software-as-a-service only solutions we knew there was a problem. Mautic is set to fix that problem. We’re disrupting the space and introducing the power of open source to marketing automation in much the same way the CMS landscape was forever changed by the release of three powerhouse open source systems (Drupal, Joomla, WordPress) back in 2004-2005.
We are excited to be the catalyst for this movement and help grow the community around this project. The simple bottom-line answer – Mautic is a game changer.
The First Big Decision
One of the very first big decisions we needed to make was in regards to our logo which would represent us. We went through a very, very detailed process which if others are interested in the psychology behind the final selection or are interested in hearing more about the process involved with defining a brand image then definitely let me know. I’d love to share (as I said this platform truly is something the community can rally around) but I certainly don’t want to waste anyone’s time with “the details”. Needless to say a lot of time, effort and community feedback was involved in this process of selecting the most appropriate logo. And so I’m excited to announce and share the version which will represent the Mautic brand.
Without any further ado. Here is the shiny new logo for Mautic the free and open source marketing automation platform.