Ideas are overrated. I’ve heard it said recently ideas are valueless…until they are made a reality. The role everyone is looking to find is the executioner. The person who can execute a good idea and make it real. The person who can get things done. This role is vital to your business success and the successful launch of your product.

The Job Description

What does this person look like and how can you tell if you’ve found one? An executioner is someone more focused on seeing results than sitting back and watching things happen. They are eager to get their hands dirty and to see if they can take something and make it successful. In reality they execute on an idea or plan because they are a doer. Below are 5 ways you can tell if someone is a doer.

Doers Are More Than Dreamers

This is one of the most obvious ways you can tell if someone is a doer. Of course we need dreamers. I’ve already shared previous articles on the importance of dreaming and how it’s been neglected in businesses. But as I share in that article – everyone can be a dreamer. It’s easy to do because at one point we were all born with the ability.

No resume looks good simply because someone has listed the top one hundred ideas they’ve dreamt up.

Doers like to get see things become a reality. They focus on the beta. This is the minimum viable product necessary to see if the idea will be successful. Doers are driven by the deep-seated desire to create something.

Doers Are Focused

Unlike the dreamer who can think up a million different ideas before lunch time the doer is focused on only a couple. They are focused on how to get things done and deliver a usable product. They love the ability to demonstrate. Doers don’t get caught up in every new twist and turn or adding a dozen various bells and whistles along the way. The doer is consumed with creating an adequate representation of the main objective to show the viability of the idea.

Doers are focused on deliverables. They look for what needs to be accomplished and then they move towards the goal. A good executioner focuses on the tasks required to complete a job. They focus on outlining steps, milestones, and tasks which need to be completed and then immediately begin digging in and doing those tasks.

Doers Are Busy

There are two types of busy (maybe even more). I think the easiest way to think about these two types would be through a comparison. If you’ve ever watched a Formula One race you’ve seen the speed at which those cars rip through corners and fly down the track. Their tires work so hard they fall apart. Bits of rubber peel off and are flung off as it does its job of keeping the car sealed to the road and moving forward in order to be successful. The second type of busy is the car in the mud. These tires are stuck. Every time the gas pedal is pressed they spin like crazy…but they make no progress. Flecks of mud fill the air, maybe even a little smoke rises from the tire…but nothing is accomplished. The car remains where it is. Both wheels are busy but only one wheel is actually doing anything.

Does are busy accomplishing things. Doers don’t just look busy to the outside observer. They want to have their time and energy evaluated by what they produce. They don’t sit around and wait for someone else to tell them what to do. Get things done is practically their mantra and their calling in life.

Doers Aren’t Afraid of Failure

I’ve said it before that you can’t be afraid of failure if you want to be successful in business. Of course this title may be somewhat misleading. I don’t mean that you blindly ignore caution and warnings. Nor do I suggest you pretend you are unafraid of everything. Fear is healthy, fear motivates, and fear is good for business (that’s a blog post yet to come). But how you handle fear is of utmost importance. Fear should never be in control or be able to paralyze you from accomplishing things.

There are risks and costs to action. But they are far less than the long range risks of comfortable inaction.
– John F. Kennedy

Doers aren’t brazen or brash, but they are determined to accomplish their tasks and then decide if something is successful. They don’t sit back and think up every possible opportunity for failure and then allow that fear to keep them from trying. Because the doer is interested in how to get things done and how to succeed. There simply is no time to waste and no reason to sit back and worry.

Doers Are Finishers

I’ve been putting on another blog on the topic of finishing. It’s of such vital importance that I’ve re-written my intro paragraph a dozen times already. I hope to be done with it soon so I can share more thoughts on the topic of finishing. Suffice to say right now, a doer is a finisher. They are not satisfied with a half-done job. They stay the course and see a project through to completion. Doers are busy completing the tasks and getting things done until they accomplish the original goal of delivering a product.

Doers finish what they start. This is different from the focus we talked about earlier. The doer is only satisfied when they have been able to complete their tasks and see a finished product. Then (and only then) can they see if their idea is successful and a profitable one for the business.

Seek Out The Doer

I trust these reasons are useful for you the next time you are looking to build a team for a product or idea. Maybe the above will even be helpful when looking at yourself. Are you a doer? Should you be a doer? Every business needs doers. Every business needs executioners willing to get things done and to make it happen. Whether you’re looking for the next position to fill on your team or introspectively examining yourself – seek out the doer. Look for the executioner.