Transportation Evolution

Recently this past weekend I was standing at my open balcony doors (the weather was truly wonderful) and I was admiring the sunset and the beauty of the river and road below when I was struck by a most interesting thought. I want to try and share it with you, so forgive me if something is lost along the way or I don’t make perfect sense. I hope the thought will be conveyed. Continue reading Transportation Evolution

The Marketing Choice Paradox Resolved

I love to read, in fact I read a lot. I’m in the middle of one book right now that I can’t wait to tell you about, but unfortunately you’ll have to wait to hear about that particular book for another day. Instead, I’d like to share with you something that I’ve been thinking about recently. Something I have spent time pondering and something I think all of us, and especially marketers, would find value in considering.

Are you ready? I’m going to need you to hold on today because rather than going down one of the typical paths I follow I want to take this post and step off-topic a bit. I’d like to share with you a thought or two and draw examples from not just one book, but three that I have finished recently. I’m going to attempt to cram ideas and concepts from three seemingly disparate books into a single post. But I believe each of these share common themes and when taken together prove to be very informative and impactful for marketers. Continue reading The Marketing Choice Paradox Resolved

Mautic and GDPR

One of the hottest topics circulating the internet these days is the upcoming legislation surrounding GDPR being put into effect on May 25, 2018. Companies of all sizes are closely watching what this legislation means and taking a hard look at their software to see what is affected. Given the hefty fines, this scrutiny and concern is completely understandable. Mautic, as an open source marketing automation platform and community also holds these concerns and possibly to a much higher degree than others. Our community has hundreds of thousands of businesses running Mautic, and our software is powering their marketing automation effort and customer data collection.
Continue reading Mautic and GDPR

The Importance of Process

Moving fast often has many side effects; whether you’re driving fast in a car, skiing down a mountain at high speeds, or falling from the sky with a parachute, all this speed has side effects. Our goal is to minimize the negative side effects while maximizing the positive ones. (If you don’t know what I mean by a positive side effect of moving fast then stop right there. Go figure this out first. The adrenaline rush is second to none.) Continue reading The Importance of Process

Demonstrating Wisdom

A recent Simon Sinek talk has been making its way around the internet and if you haven’t watched the video I’d encourage you to take a few minutes and listen to what he has to say. But before you jump on the bandwagon about how much you like or dislike Simon I want you to stop and think – regardless of your feelings about a person or their views consider the value in listening. Not hearing, and certainly not agreeing, but merely listening. Too often I think we form our opinions and then filter what we truly listen to as a result of our own way of thinking. But you don’t have to take my word for it… Continue reading Demonstrating Wisdom

Social Media: Personal vs Professional

We all know those people on social media who are incredibly proud of their small business, startup, or work ethic. And of course we know those Facebook friends who share every intimate detail of their day and their life. The question that interests me is which is a better use of social media and which is more appropriate. Even as I type that last sentence I struggle with such a harsh and complete distinction of a right vs wrong use of social media. Let’s look at the pros and cons for these two approaches and then see if we can draw a conclusion about the right approach to a social media strategy. Continue reading Social Media: Personal vs Professional

The Importance of Planning [Practically Speaking]

I wrote previously about the importance of planning and gave 5 simple reasons why planning is critically important. Since I wrote that article I’ve received hundreds of comments on the topic and thousands of views. Clearly this is a topic that people are interested in. As I re-read the article though I discovered something was missing. Practical application. Yes, there is definitely a need for having solid reasons why planning is important, but there’s also a great deal of usefulness found in applying those reasons to everyday life and identifying how that planning can be put into practice. In this short article I’d like to give you a follow-up 5 ways that you can implement planning in your daily routine and through your actions demonstrate why planning is important for success. Continue reading The Importance of Planning [Practically Speaking]

No Shame in Learning

The fear of failure can be a crippling feeling. Whether it’s the struggle with personal pride, the feeling of rejection, or simply the internal disdain for not being successful. Whatever the motivating factor, fear over failing can inhibit your success significantly. I know from personal experience the deeply intimidating feeling of being observed by the world and the intense pressure associated with this feeling of scrutiny. Granted this is often a perceived feeling and lacking substance but the feeling exists none the less. Continue reading No Shame in Learning

The Speed vs. Quality Debate

I love moving fast. Anyone that has spent any time around me knows that I am always looking for ways to improve efficiency, move quicker, and go faster. But there’s a very dangerous downside to speed. The first thing usually sacrificed when you are seeking speed is the quality of what you’re doing. This leads to a very real challenge which do you focus on and when should you focus on speed instead of quality; or conversely, when should you prioritize quality over moving faster. This is the question I’d like to look at quickly in this post.

Continue reading The Speed vs. Quality Debate