The Invitation

“It doesn’t interest me what you do for a living. I want to know what you ache for, and if you dare to dream of meeting your heart’s longing. It doesn’t interest me how old you are. I want to know if you will risk looking like a fool for love, for your dream, for...

Personas

The concept of personas in marketing has been around a while and some companies are quick to point out how great they are about creating these various “buyer personas.” Some like to get cute with their naming conventions and they use catchy little titles like “Marketing Mary” or “Sales Sam” or “Buyer Bob.” But at...

Riffing

I’ve been doing a lot of coding and a lot of reading lately (I hinted to this in a previous post). As a result I need to apologize for not posting as frequently as I would prefer to post. Today’s is just a short thought as well. One of the books I just finished (so you...

Ignored

In case you missed the recent news I feel its worth mentioning and drawing your attention to it again. This headline shouldn’t surprise you. In fact, I read it and felt vindicated in my constant and growing borderline paranoia. This is a problem but a solution is coming. I am so incredibly fascinated by this...

Originality

orig•i•nal, n A thing of singular or unique character; a person who is different from other people in an appealing or interesting way; a person of fresh initiative or inventive capacity. Years ago, psychologists discovered that there are two routes to achievement: conformity and originality. Conformity means following the crowd down conventional paths and maintaining...

Mautic is not your average JOE

Mautic has always been a strong marketing automation platform, but one thing I’ve continually pushed for is the ways in which Mautic will be leading the way into the Martech future. We have the opportunity now to set the bar for what marketing automation software looks like in the future. I’ve already talked about a...

Food For Thought

‘The inherent vice of capitalism is the unequal sharing of blessings. The inherent virtue of Socialism is the equal sharing of miseries.’ –Winston Churchill, House of Commons, 22 October 1945

The Importance of Directions

There’s something oddly comforting about directions. A sense of confirmation that you’re doing the right thing. And this gives a feeling of confidence and empowerment to the directions-follower. Good directions offer guidance and support when needed without making the follower feel like they are being terribly restricted and still able to maintain a sense of...

Alexa

I read a fascinating news article yesterday which highlighted something incredibly interesting about the use of Alexa in the real world. Curious? Here are a few stats: Amazon has sold more than 50 million Alexa-enabled devices. Only 2% of those people have made a purchase through Alexa. And of the 2%, more than 90% never...