Updating My Personal Privacy Policy

Recently I’ve received more than my fair share of emails relating to my privacy and other businesses. This left me contemplative. I began to wonder what this data might look like in graph form. Given my proclivity for data and data interpretation I decided to quickly create a graph that I felt was truly representative of the situation as I have experienced in my inbox.

I recognize we are all unique and we each have different online habits and subscriptions, so your particular results may vary. Below is simply my estimation from personal experience, although I would believe it feels similar for many of you.

Continue reading Updating My Personal Privacy Policy

The Power of Small Words

I recognize that normally Friday is the day of the week I usually share what I’ve been reading and this week will be no different, but today (Thursday) I simply have to jump into a topic on which I have been reading a significant number of articles recently. A topic which has not only held me captive but also caused me to return to the concept repeatedly throughout the week. Curious? Let me give you a few more hints before we talk more about this particular topic (no peeking ahead!).

First, small words doesn’t necessarily refer to size, or even length. Consider a different interpretation, eg. brevity, or conciseness. Second, I have a very strong affinity for all things user-experience related; in fact I consider the ability to make a beautiful user-experience paramount to a successful product. I have always considered the UX (user-experience) to be solely-focused on the design and the process flow of the app, product, or website. This week I believe I was corrected in that somewhat erroneous thinking. Or better said, not that this thinking was wrong, but it was incomplete. Continue reading The Power of Small Words

When Marketing Automation is Done Wrong: A Case Study

How do you know when marketing automation is missing…or done completely wrong? This is the type of question that many may wonder about. Well, thankfully this week is the absolute perfect week to explore the successes and failures of businesses with their marketing automation. Why this week? I’m glad you asked. Because this Friday is the Y2K of the digital marketing era. What we are about to experience is potentially one of the most calamitous or greatest non-events in digital marketing history. I am of course referring to the GDPR legislation which goes into effect this Friday, May 25. Continue reading When Marketing Automation is Done Wrong: A Case Study

Transportation Evolution

Recently this past weekend I was standing at my open balcony doors (the weather was truly wonderful) and I was admiring the sunset and the beauty of the river and road below when I was struck by a most interesting thought. I want to try and share it with you, so forgive me if something is lost along the way or I don’t make perfect sense. I hope the thought will be conveyed. Continue reading Transportation Evolution

Marketing Automation and CRM

One of the more recent announcements in Saelos was in regards to the first plugin written for the Saelos platform. As you can probably imagine, this plugin focused on the relationship between Mautic and Saelos (for rather obvious reasons: I’m a bit of a Mautic fan). But this plugin represents so much more than just another CRM to marketing automation integration. This “Mautic mix-in” forces us to ask the question: what’s the difference between marketing automation and customer relationship management? Should use both these systems? (and what’s the difference) I know I’ve been asked this question quite a few times, so on the off chance that this is something you’re curious about as well….read on. Continue reading Marketing Automation and CRM

The Marketing Choice Paradox Resolved

I love to read, in fact I read a lot. I’m in the middle of one book right now that I can’t wait to tell you about, but unfortunately you’ll have to wait to hear about that particular book for another day. Instead, I’d like to share with you something that I’ve been thinking about recently. Something I have spent time pondering and something I think all of us, and especially marketers, would find value in considering.

Are you ready? I’m going to need you to hold on today because rather than going down one of the typical paths I follow I want to take this post and step off-topic a bit. I’d like to share with you a thought or two and draw examples from not just one book, but three that I have finished recently. I’m going to attempt to cram ideas and concepts from three seemingly disparate books into a single post. But I believe each of these share common themes and when taken together prove to be very informative and impactful for marketers. Continue reading The Marketing Choice Paradox Resolved

Marketing Automation Microservices

Recently I was on the phone with a good friend of mine, he’s not directly involved in a technology sector and as such it makes our conversations incredibly fun, light-hearted, and many times /not focused/ on the highly technical discussion and debates I normally find myself sucked in to. This particular chat however ended up steering into my work and some of my recent blog articles and he made a comment that caught my attention. He said, “Hey man, at some point can you explain what exactly are you talking about with Mautic 3 and this new version you’re constantly getting excited about?” Continue reading Marketing Automation Microservices

Conferences & Storytelling: SiriusDecisions 2018 Summit

I’ve been to a fair number of conferences so far in my life and I don’t see the trend slowing down any time soon. Between the excitement of the Mautic – Open Marketing movement and the ever-growing community supporting the world’s only open source marketing automation product, I’m on the road a lot. But don’t think I’m complaining. Not for a second. I enjoy the opportunity to share Mautic with the world. But that’s only half the joy. I also get the tremendous privilege of attending conferences and seeing how others think about the MarTech landscape and the business of sales and marketing. Continue reading Conferences & Storytelling: SiriusDecisions 2018 Summit

Saelos Sunday Update 2

Here we are on the weekend again; and I love the weekends. Partly due to the fact that the schedule tends to be more relaxed, and partly because this means I get to spend some time on Saelos! If you’re just getting to my blog then you should do some reading on other posts before continuing, check out the Saelos announcement, a peek at the technical advantagethe previous update, and then let’s talk about what’s coming next. Continue reading Saelos Sunday Update 2

Mautic 3 Proposed Timeline

The next major topic everyone is very interested in relating to Mautic 3 is the proposed timeline for when things will be worked on…and maybe more importantly when they’ll be available to user. I totally understand this desire and want to do my best to answer this question but I truly hope that everyone understands this is not a black-and-white topic and something that can be easily answered. Why? I’ll answer that quickly and with two words: because developers. I say that in jest but the reality is not too far off from that joke.

In an open source community the release of new versions of Mautic are completely and totally reliant on the time and attention of the volunteers in the community. This is a massive strength for us because we have such a large number of volunteers, but can quickly become an Achilles’ heel when it comes to timeframes. Volunteer work as they are able to. This means while I will propose a series of steps below for the Mautic 3 timeline I will not attach highly specific deadlines or timeframe (at this stage). Continue reading Mautic 3 Proposed Timeline